Users will soon have a updated setting that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the company revealed that it currently hosts over 1 bn content made with AI.
Trial and Implementation
The update is being tested over the coming weeks before a widespread rollout. This development aligns with a surge in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
Studies have shown that approximately a tenth of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A significant portion of this content is considered mass-produced AI material, a term for inferior, factory-style content that is often absurd or surreal.
Our research shows that a lot of users enjoy content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to give people the option to adjust the amount of that, according to their own choices,” commented a spokesperson.
AI on the Platform
The platform disclosed that there are presently 1.3 billion videos on its app labeled as AI-generated. In total, over 100 million media items are uploaded to the platform daily, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of AI content they view by opening the content preference feature in the app and choosing AI-made media. Additional categories that currently be adjusted under the filter cover news, style, beauty, and movement.
AI Disclosure Rules
Its rules mandate content makers to tag “realistic” AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the platform will henceforth add an AI-generated watermark to content created with its own AI tools, or detected by an collaborative effort for identifying artificial media. This step is intended to help prevent users from attempting to evade the tagging system.
Responsible AI Funding
The platform is also launching a $2m awareness program for professionals and institutions to develop learning resources about responsible artificial intelligence. This initiative will support educational bodies dedicated to training programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, following controversy over proposals to lay off numerous review team members in the United Kingdom. The company is set to eliminate a significant number of roles in its content moderation department in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.
A senior executive clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it is viewed by people. The company announced a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference operate efficiently.”
